Meet The Woman Who Wants To Revolutionize The Way You Sweat

Heidi Jones believes so strongly in her life’s passion that she’s willing to stake her life—and bank account—on it. “I will go broke over this if I have to,” the 43-year-old private trainer and CrossFit Solace coach says of her new endeavor, Squad WOD. “I know what I’m doing is important, and I know my purpose is to help people.”

Heidi shouldn’t worry: Over the past year, Squad WOD, her women’s-only fitness group, has been empowering sold-out crowds, and women are walking away with more than just quivering muscles. “We live in a time where now more than ever it’s crucial we find our voices and our strength,” she says. “We need to come together and not tear each other down.” So was this always the plan? Well, kind of.

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